Our successful growth as a private company over the past 7+ years has been driven from word of mouth enthusiasm and smart partnerships. This is one of many testaments to the quality and uniqueness of our casual games products with over 30 original titles and growing. Maybe you’ve heard of Bejeweled, the defining title of today’s casual game phenomenon? That’s the kind of creative and playful genius PopCap brings to the table across its Puzzle, Action, Word, and Arcade titles.
With a focus on quality, innovative design, fun, and family-friendly games, it is not surprising that PopCap draws such a great audience: married women and men with children, 25 to 55, working or retired with a vast majority bringing home $75K+. They are active consumers of information, products, and entertainment online. This attractive audience was 1.7 million strong in 2006 averaging 60 minutes per visitor and consuming almost a billion online game plays in one year.
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